What’s the skinny? Walmart launches its answer to Amazon Prime today, Walmart Plus. Walmart is hoping it can compete with Amazon Prime, despite having very few pluses in its Walmart Plus subscription service.
Walmart is offering unlimited free delivery as soon as the same day, provided you live close enough to one of their 4700 US stores. Their delivery comes with one-hour delivery windows, so you aren’t waiting around all day for your delivery. Walmart’s pricing is slightly better than Amazons with a launch price of $12.95 a month or 98.00 dollars a year. Amazons $12.99 or $119 a year subscription comes with a lot more, perks however.
With Amazon Prime, you get access to Prime video which includes TV Shows, movies, Prime Music, and Prime Reading. That’s on top of the unlimited free shipping and early access to lightning sales, which gives you access to the deals 30 minutes before those who don’t use Amazon Prime.
What you do get with Walmart Plus
With your Walmart Plus membership, you get the free unlimited delivery, but you also get a savings of 5 cents per gallon on your gas, when you buy it at most Walmart’s and Murphy stores. You also get access to a feature called Scan and Go. This feature allows you to scan, check out, and pay with your phone by scanning your QR code at the self check out.
It seems clear that Walmart doesn’t yet have all the perks that Amazon has with its Prime subscription. What they do have though is a lot of brick and mortar locations around the country. With this advantage, they could get a leg up by providing better quality groceries that have longer best before dates. I mean who hasn’t ordered something from Amazon only to find it has one day left before it expires, or worse yet, it had expired the week before you even received it. If they can provide better quality groceries now while they work on adding more benefits, they may be able to compete with Amazon Prime.