Home Ford Intel's Mobileye and Ford Announce High-Volume Agreement for ADAS in Global Vehicles

Intel’s Mobileye and Ford Announce High-Volume Agreement for ADAS in Global Vehicles

What’s the skinny? Intel’s Mobileye and Ford are collaborating on cutting-edge driver-assistance systems across Ford’s global product lineup.

Mobileye will be providing Ford it’s EyeQ family of devices, together with vision-processing software, to support Level 1 and Level 2 ADAS in Ford vehicles globally.

Mobileye is one of Intel’s most successful acquisitions, with revenue doubling since acquiring it back in 2017 for 15.3 billion dollars.

As you can see in the infographic below L1 and L2 are a long way off from full automation, something Elon Musk says he is still on track for delivering before the years end. That would be a bold claim even without a global pandemic going on. Still it will be interesting to see if Musk can pull it off or not.

Photo Credit: Intel

Level 0: No Automation — Zero autonomy; the driver performs all the driving, but the vehicle can aid with blind spot detection, forward collision warnings and lane departure warnings.

Level 1: Driver Assistance — The vehicle may have some active driving assist features, but the driver is still in charge. Such assist features available in today’s vehicles include adaptive cruise control, automatic emergency braking and lane keeping.

Level 2: Partial Automation — The driver still must be alert and monitor the environment at all times, but driving assist features that control acceleration, braking and steering may work together in unison so the driver does not need to provide any input in certain situations. Such automated functions available today include self-parking and traffic jam assist (stop-and-go traffic driving).

Level 3: Conditional Automation — The vehicle can itself perform all aspects of the driving task under some circumstances, but the human driver must always be ready to take control at all times within a specified notice period. In all other circumstances, the human performs the driving.

Level 4: High Automation — This is a self-driving vehicle. But it still has a driver’s seat and all the regular controls. Though the vehicle can drive and “see” all on its own, circumstances such as geographic area, road conditions or local laws might require the person in the driver’s seat to take over.

Level 5: Full Automation — The vehicle is capable of performing all driving functions under all environmental conditions and can operate without humans inside. The human occupants are passengers and need never be involved in driving. A steering wheel is optional in this vehicle.

“It is a privilege to extend and expand our long-standing collaboration with a company that is so committed to safety on behalf of its global customer base,” said Professor Amnon Shashua, president and CEO of Mobileye. “We look forward to working closely together to bring these functionalities to market in the full Ford product lineup.”

Working together, Ford and Mobileye have agreed to the following:

  • Ford and Mobileye will offer better camera-based detection capabilities for ADAS, including improved forward-collision warning; vehicle, pedestrian and cyclist detection; plus lane-keeping features.
  • Mobileye will provide its suite of EyeQ sensing technology to support Ford Co-Pilot360 Technology available ADAS features, such as Lane-Keeping System, auto high-beam headlamps, Pre-Collision Assist with Automatic Emergency Braking, and Adaptive Cruise Control with Stop-and-Go and Lane-Centering.
  • Ford will display Mobileye’s name in vehicles through the inclusion of its logo in the automaker’s SYNC® ADAS communication displays, making customers aware that some Ford Co-Pilot360 Technology features use sensing capabilities provided by Mobileye.

When it comes to Full Automation, the technology is very interesting but at the same time, I just don’t know if it’s something the public actually wants. Does future me want to jump into my shiny new Ford Mustang to head out onto the open road and not be in full control? After all, isn’t the actual “driving” the best part? Driving gives us a sense of freedom and control, heading out onto the highway on a road trip, or getting your first set of wheels and having a sense of independence. These are some of the best experiences there is and corporations would like to believe that we the public would be happy to hand those experiences over, but I am not so sure how many of us would be willing to do that.

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Charles Leverehttps://www.riverbankwebdesign.ca/
Charles Levere is the editor-in-chief (dork-in-chief) of Urban Dork. When he is not writing, or tinkering with hardware, he is most likely playing one of his favorite video games. He also loves being near the water, kayaking, water skiing or anything that gets him on the water and in the sun.

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